Internet Marketing for Tourism - QNT Web Agency Florence 

Blu Suite Hotel

Client

This 4-star hotel is in Bellaria Igea Marina, a few kilometers from Rimini and the popular resorts of the Adriatic coast. The Blu Suite Hotel has managed to create an excellent brand reputation and find its place among the most popular family hotels in the area.

A similar goal was achieved thanks to the ingenuity of the owner Katia, who created a perfect place for family holidays, with many services for children and professional entertainment. Thanks to this family focus, parents can have plenty of time to relax in peace. Other strengths of the Blu Suite Hotel include a dining philosophy centered around a tasty but balanced diet, the private beach just in front of the hotel, and an intimate and well-maintained spa.

Being an ideal location for getting to the major trade fairs along the Adriatic coast, the hotel attracts a good number of business travelers.

Objectives

  • Position the brand within the Adriatic coast family hotel market

  • Communicate the versatility of services: as well as the family focus, there are facilities for couples and business travelers

  • Promote the spa and expand its visibility to customers beyond the hotel

  • Make the hotel known to business customers interested in regular trade fairs on the coast

  • Increase the occupancy rate at the beginning and end of the season

  • Promote the dining offer of the Blu Restaurant, emphasizing the healthy eating philosophy

  • Develop brand awareness among targets interested in eco-sustainability

  • Increase direct bookings, especially from families

Integrated solutions

  • Creation of a site in 5 languages, optimized for use across all devices

  • On-site SEO activity with top performing keywords in the family hotel segment

  • Copy in a friendly, informal tone

  • Creation of a spa section dedicated to customers beyond the hotel

  • Facebook campaigns to promote the spa with landing page for external customers

  • Retargeting campaigns on Instagram and Facebook with dynamic pricing strategies

  • Creation and updating of a blog to describe the identity of the hotel and expand engagement

  • Marketing articles in vertical channels aimed at family vacations

  • Arranging tour for blogger influencers in the travel and family sector

  • Integration with our Simple Booking booking engine

  • Google Adwords advertising campaigns to position the official site on search

  • HPA, TripConnect e trivago campaigns to protect the brand make the site more visible than OTAs

Our results

+15,94% Conversion rate
+13,97% Increase in revenue
+360,71% Site info requests
+89,33% Increase in direct bookings
+50% Mobile bookings

Our pleasure

We’d love to hear your ideas. Together we’ll create a strategy. Contact us today.

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