Internet Marketing for Tourism - QNT Web Agency Florence 

Hotel Orto dei Medici

Client

The 4-star Hotel Orto dei Medici in Florence is in one of the oldest parts of the city, very close to the Accademia gallery and 5 minutes from the Duomo. The aristocratic residence it occupies has a glorious past, characterized by the presence of artists and patrons. In the now-enlarged garden of the hotel, Lorenzo the Magnificent met the young Michelangelo, starting a fruitful and famous partnership.

Our client stands out from other Florentine boutique hotels for its welcome that comes from the perfect combination of competitive advantages: the central location, a staff that’s always available, rooms renovated with attention to detail, the Medici garden and the open-air terrace ideal for private relaxation.

The personalized services, elegant furnishings and genuinely Florentine atmosphere make the Hotel Orto dei Medici the ideal accommodation for a short stay in Florence, given its proximity to the major attractions.

Objectives

  • Communicating the hotel's identity and positioning it among Florence’s boutique hotels

  • Create a site that is elegant but not detached, with a tailor-made design

  • Position the official site as the 1st choice for guests over competitors and OTAs

  • Increase the leisure business core, and develop the business market

  • Maintain the good position in the US market
  • Increase visibility and rate of bookings from eastern markets

  • Promote the hotel's USP in terms of location, hospitality, and care for the environment

  • Increase wedding requests for suites and dedicated services

  • Increase direct bookings

Integrated solutions

  • Creation of a responsive site in 8 languages, reacting to the latest market needs

  • Refined design feel with neutral tones and linear layout

  • Site optimization to ensure maximum usability on all devices

  • Accurate analysis and targeted on-site SEO interventions for target markets

  • Copy centered around engaging storytelling

  • Publication of sponsored articles on quality vertical channels

  • Digital PR activities in carefully selected publications

  • Integration with our Simple Booking booking engine
  • Google Adwords advertising campaigns

  • Trivago and TripConnect campaigns to protect the official website and place it ahead of OTAs

  • HPA campaigns to protect the brand

  • Retargeting campaigns on Instagram and Facebook with dynamic pricing strategies

  • Set up and monitoring to achieve goals on Google Analytics

Our results

+38,47% Organic traffic
-6,09% Reduction in bounce rate
+83,37% Conversion rate
+104,69% Increase in direct bookings
+120,68% Revenue

Our pleasure

We’d love to hear your ideas. Together we’ll create a strategy. Contact us today.

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