Internet Marketing for Tourism - QNT Web Agency Florence 

Hotel St. Mauritius

Client

The St. Mauritius is an exclusive 4-star hotel in Forte dei Marmi, one of Europe’s original bon vivant resort areas and center of the Tuscan Dolce Vita.

Two minutes from the town center, the St. Mauritius hotel is sure to provide the ideal vacation with the sea an easy bike ride, and world-class shopping and some of the most famous nightclubs in Versilia. As well as superb dining and elegant, spacious rooms, the hotel boasts many top-quality services for guests of all ages.

The most notable facility is the hotel’s brand new wellness center. The Natural Spa at St. Mauritius is a key competitive advantage in the Versilia market and offers a wide range of treatments, qualified personnel and natural products.

Objectives

  • Brand awareness: give the hotel a precise identity and make it stand out online

  • Position the official site and always make it the 1st choice of guests

  • Promote the competitive advantage of the Natural Spa against other area hotels

  • Use storytelling to give visibility to the hotel’s strong points

  • Increase direct bookings

  • Increase spa access by non-guests

Integrated solutions

  • Creation of a responsive site in 5 languages with a graphical feel consistent with the idea of the Tuscan Dolce Vita

  • Optimized across all devices

  • Market analysis and targeted on-site SEO interventions
  • Creation and maintenance of a blog to communicate the hotel’s identity through storytelling

  • Content in line with brand identity

  • Integration with our booking engine Simple Booking

  • Creation of an advertising strategy to promote the spa to non-guests

  • Google Adwords advertising campaigns

  • Trivago and TripConnect campaigns to protect the official site and place it ahead of the OTAs

  • HPA campaigns to protect the brand

  • Facebook Dynamic Ads campaigns

  • Retargeting campaigns on Instagram with dynamic pricing strategies
  • Management of Facebook page to increase engagement and develop brand reputation

  • Set up and monitoring of Google Analytics

Our results

+31,41% Organic traffic
-31,04% Reduction in rebound frequency
+75,10% Conversion rate
+34,38% Increase in direct bookings
+64,34% Mobile bookings

Our pleasure

We’d love to hear your ideas. Together we’ll create a strategy. Contact us today.

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