Internet Marketing for Tourism - QNT Web Agency Florence 

Hotel Torre di Cala Piccola

Client

Our client is an elegant 4-star hotel overlooking the blue seas of Monte Argentario, in southern Tuscany. Close to the town of Porto Santo Stefano, the Hotel Torre di Cala Piccola stands out for its high quality services, the site’s privacy, infinity pool and access to the hotel’s exclusive bathing sea-swimming.

Monte Argentario, with its authentic Tuscan nature that blends with the intense blue of the sea and the clear sky, reaches full expression in a stay at the Hotel Torre di Cala Piccola. With its striking location, elegant spaces and luxury services, the hotel hosts weddings and business events, like meetings and incentives.

The hotel boasts the renowned restaurant, the Torre d'Argento, also popular with non-resident customers who enjoy the classics of Italian cuisine prepared with the highest quality ingredients, local flavors and fresh fish. 

Objectives

  • Increase bookings from business markets and organized leisure groups

  • Maintain the rate of bookings from the Italian market, increasing conversions by couples

  • Develop its presence in Russia, the US, Switzerland and France

  • Increase bookings for weddings and business events

  • Communicate the beauty of the area and activities

  • Emphasize services that are competitive advantages in the area: swimming pool and private sea area, excellent catering, romantic atmosphere

  • Give more visibility to the Torre d'Argento Restaurant

  • Increase brand reputation on travel portals

Integrated solutions

  • Creation of a responsive website in 5 languages, with a maritime look and feel

  • Optimized for all devices

  • On-site SEO activities

  • Copy that is refined and elegant

  • Graphics with rich use of images to enhance the location and panorama

  • Digital PR activities on channels in line with the hotel's target audience

  • Creation of a mini-site for the Torre d'Argento Restaurant to drive bookings from non guests

  • Promotion of the Torre d'Argento Restaurant through press releases and sponsored content

  • Integration of the official website with our Simple Booking booking engine

  • Google Adwords advertising to position the hotel site as the 1st choice of guests

  • Set up and monitoring to achieve goals on Google Analytics

Our results

+6.32% Increase in organic traffic
-5,43% Reduction in bounce rate
+58,11% Increase in revenue
+50,95% Increase in direct bookings
50,95% E-commerce conversion rate

Our pleasure

We’d love to hear your ideas. Together we’ll create a strategy. Contact us today.

Form by ChronoForms - ChronoEngine.com