Internet Marketing for Tourism - QNT Web Agency Florence 

Hotel Villa Athena

Client

The Hotel Villa Athena in Agrigento is located in the most unique of places: inside the archaeological area of the Valley of the Temples, a UNESCO world heritage site. The 18th-century residence that houses the exclusive 5-star hotel has preserved evidence of its mythical past, thanks to some remains that came to light during excavations.

Our client is the only 5-star hotel in Agrigento, positioning itself as a leader in the town’s luxury hotel sector. As well as the elegance and mythical atmosphere of the rooms and spaces, Villa Athena ensures a personalized and highly professional service to different types of guests.

Highlights of the facilities that confirm this hotel’s excellent brand reputation include the pool with sun deck, elegant spa, Sicilian citrus grove, and the option to arrange tours and visits at reception. The restaurant, La Terrazza degli Dei, offers top quality dining as well as catering for banquets, weddings and meetings in this 5-star hotel. 

Objectives

  • Communicate the hotel's USP in terms of views and unique location

  • Improve the quality of bookings, focusing on selling services and experiences

  • Strengthen its position in the market for 5-star hotels in Sicily

  • Increase its presence in the Russian market

  • Increase suite bookings

  • Increase direct bookings over OTAs

  • Showcase the historical and landscape beauty through suitable design

  • Promote the Terrazza degli Dei restaurant and emphasize the banqueting offer

Soluzioni integrate

  • Creation of a responsive site in 6 languages and optimized across all devices

  • A design that is emotional but linear, with use of large images to enhance the destination and the landscape

  • On-site SEO activities to position the site in the luxury hotel sector

  • Inclusion of offers and packages to promote the spa and restaurant

  • Communication in line with the main target of the hotel: mature couples

  • Creation of content to show the attractions of a stay in Agrigento: culture, history, seaside resort and lively nightlife

  • Integration with our Simple Booking booking engine

  • Creation and publication of press releases on visible channels for luxury hotels

  • Advertising campaigns on Google Adwords to increase brand awareness

  • HPA, trivago and TripConnect campaigns to protect the brand and position the official website on search engines

  • Campaigns with dynamic pricing strategies on Facebook, Instagram and Messenger

  • Analysis and monitoring of results on Google Analytics

I nostri risultati

+10,25% Increase in unique users
+97,5% Paid search channel sessions
+27,09% Increase in direct bookings
15,31% Conversion rate:
+29,71% Increase in revenue

Our pleasure

We’d love to hear your ideas. Together we’ll create a strategy. Contact us today.

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