Internet Marketing for Tourism - QNT Web Agency Florence 

Palazzo Murat

Client

Palazzo Murat is an exclusive 4-star hotel in Positano. Even though it’s in the middle of the town, its high walls and lush Mediterranean garden ensure privacy and silence.

The hotel is housed in a historic residence, where Gioacchino Murat, king of Naples, would bring his lovers, particularly to the Special Deluxe room, still home to romantic rendezvous by honeymooning couples, one of the most popular bookers: thanks to the magical combination of historical romance and legend.

Hotel Palazzo Murat is the ideal choice for couples of all ages looking for privacy and full relaxation: the colorful family garden, infinity pool, candlelit dinners in the Al Palazzo Restaurant all offer unforgettable moments. Thanks to its evocative location on the Amalfi Coast and excellent service, the 4-star hotel is particularly suited to hosting intimate and beautiful weddings.

Objectives

  • Increase bookings from English-language markets and invest in new countries 

  • Increase stays by couples, especially for honeymoons and anniversaries

  • Emphasize the uniqueness of the historic location, with high levels of service and location in the center of Positano

  • Communicate the emotional experience offered by Palazzo Murat
  • Increase occupancy rate at beginning and end of the season (March and November)

  • Host more weddings throughout the year

  • Promote the culinary and experiential offer of the Al Palazzo Restaurant

  • Maintain and increase the excellent brand reputation on travel portal

Integrated solutions

  • Creation of a responsive site in 3 languages, from an emotional layout created for hotel’s target audience

  • Optimized for all devices

  • On-site SEO activity with the best performing keywords

  • Use of impactful, professional images to create engagement and interest in targeting English-speaking couples

  • Scouting of vertical channels and influencers in line with the brand

  • Marketing articles for English-speaking and Italian magazines and portals

  • Evocative and refined communication, in line with the hotel's voice

  • Creation of a blog for communicating what makes Palazzo Murat and its location unique

  • Integration with our booking engine Simple Booking

  • Advertising on Google Adwords to position the official site with search engines ahead of OTAs

  • HPA campaigns to increase rate of direct bookings

Our results

+28,71% Increase in organic traffic
+13,70% New users
+28,10% Average time on page
+31,34% Increase in direct bookings

Our pleasure

We’d love to hear your ideas. Together we’ll create a strategy. Contact us today.

Form by ChronoForms - ChronoEngine.com