Internet Marketing for Tourism - QNT Web Agency Florence 

Palazzo Vecchietti

Client

Our client is a charming boutique hotel in the historic center of Florence. It is well-placed in the unique atmosphere of its noble palazzi, but is different from other hotels in the same category. Its period building has evocative 17th-century walls and the traditional Florentine furnishings give it a special aura.

The studied elegance in the details and the grandeur of the rooms combine perfectly the familiar character of Palazzo Vecchietti, ancient home of the renowned Florentine family. In the hotel’s 12 exclusive suites and two apartments, you feel like you’re in a cozy refuge in a prestigious setting.

Located in the heart of Florence, Palazzo Vecchietti is just a few steps from the major sites of interest, making each stay perfect.

Objectives

  • To bring out the brand in the luxury hotel market segment in Florence

  • Communicate the uniqueness of a boutique hotel housed in a period residence

  • Increase the hotel’s occupancy rate in the low season: February, November and March
  • Increase direct bookings mainly in the reference market: families and couples from the United States

  • Emphasize the highly personalized experience the hotel offers using integrated services, tour and trip organizing, and a staff that’s always available
  • Carry more traffic from the other reference markets

  • Extend the average length of stay

Integrated solutions

  • Creation of a responsive site in 2 languages, to meet the main market needs

  • Optimized for all devices

  • On-site SEO activity with the best performing keywords

  • Copy based on an elegant, refined but inclusive communication

  • Creation of resource pages to increase the site’s organic positioning on Google

  • Update of a Florence events section to create interest and increase the length of stay

  • Integration with our booking engine Simple Booking

  • Google Adwords campaigns to position the official site on search engines

  • HPA campaigns to increase rate of direct bookings and bypass OTAs

  • TripConnect campaigns to gain Metasearch visibility

  • Set up and monitoring of Google Analytics

Our results

+62,77% Incremento sessioni
+63,10% Nuovi utenti
+60,41% Incremento entrate
+25,62% Aumento prenotazioni dirette

Our pleasure

We’d love to hear your ideas. Together we’ll create a strategy. Contact us today.

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