Digital Advertising

Search Advertising allows you to intercept potential guests at the exact moment they search for a hotel in your area, using a Pay Per Click (PPC) model.
We set up a series of ads for groups of keywords of interest to the user to show them content relevant to their search. Each of these ads is directed to specific pages on your site (landing pages), ensuring that we have a higher likelihood of conversion.

Metasearch engines attract users actively looking for a hotel in a particular area and direct them to your website for booking. Google Hotel Ads is the most widely used metasearch engine, giving you broad visibility across the entire Google ecosystem: organic, My Business tab, Google Maps, and Google Travel. Metasearch campaigns are compatible with all Zucchetti Hospitality CRS/Booking Engines.

Social media allows you to use your knowledge of the perfect customer to create unique audiences and convey engaging messages to those users who will most likely become future guests.
We can set up creative campaigns using Facebook, Instagram, and LinkedIn to bring more people to stay at your property.

Remarketing is an excellent strategy to convert those guests who already know the hotel. It involves ads that follow users as they browse via display campaign banners on Google and Meta (Facebook and Instagram) platforms.
Remarketing campaigns allow us to segment users based on their interaction with your website and create specific audience groups that we then reach with targeted ads.

With Display campaigns, we can place banners on specific web pages to show them to your potential customers in contexts that facilitate a conversion. Through contextual targeting or remarketing, your ads will be shown to highly profiled audiences that we build based on factors such as demographics, interests, preferences, and lookalike audiences.