Boutique Hotel near the Duomo in Florence
A long-standing client of QNT for website and advertising campaigns, Hotel Spadai enjoys a privileged location in the historic center of Florence, just 100 meters from the Duomo, which is its greatest asset. High-quality services, rooms furnished with exquisite craftsmanship, and an exceptional staff complete the unique selling proposition (USP) of this elegant hotel.
During the briefing, the client expressed the desire to modernize the hotel's image with a user-friendly website featuring immersive and emotionally appealing graphics, all without compromising the essence of the brand or ease of navigation. The proposed graphic concept seamlessly combines the property's sophisticated character with the goal of engaging users from the outset and making them feel warmly welcomed.
Staying at Hotel Spadai is a truly exclusive experience, conveyed on the new website through a refined color palette where purple and white backgrounds create a geometric layout of significant impact. To add a personal touch and enliven the design, we enhanced it with delicate patterns that recall some of the hotel's interior details.
The copywriting adopts an emotional and engaging tone, being precise but not distant. The deliberate use of highly evocative adjectives and adverbs conveys the hotel's unique personality, speaking in a persuasive and captivating tone that fascinates the user and naturally leads them to make a reservation.