Hotel Principe Torlonia

Hotel Principe Torlonia is a boutique hotel in Rome with top-notch services, located just a short walk from Villa Torlonia, in a central yet tranquil location away from the city hustle and bustle. One of the strengths of the property is the atmosphere of peace and quiet provided by the extensive garden with centuries-old trees, shielding the hotel from the noises and traffic of the Eternal City.

The structure boasts a unique configuration, being an elegant neoclassical villa surrounded by a flourishing garden but equipped with modern amenities. It's a blend of style and first-rate hospitality that makes Hotel Principe Torlonia special in Rome.

In the design of the new website, the client expressed the need for an effective sales channel that would, however, do justice to its uniqueness, both aesthetically and communicatively. It aimed for a web project with a seductive and modern soul, capable of exciting the user and naturally leading them to direct conversion. In this perspective, the chosen tone of voice is warm and emotional, with evocative expressions and persuasive microcopy. The lexicon is rich and includes elevated vocabulary, but never overly formal.

From a graphical standpoint, the client desired a fresh and modern website that would communicate the prestige of the boutique hotel. The graphic concept of the project revolves around the theme of nature, where the illustrative elements in the design highlight the uniqueness of the structure: a boutique hotel in the center of Rome, but immersed in a green embrace.