Riviera Resort Hotel

Sophisticated, welcoming, and environmentally conscious, the Riviera Resort Hotel is a haven of tranquility overlooking the Adriatic Sea. Nestled on the dunes of Lignano Sabbiadoro, it offers a spectacular view of the azure waters, featuring suites with direct access to the sea. Catering to a luxury clientele, the hotel distinguishes itself with elegant furnishings, a serene atmosphere, and high-level hospitality that puts guests completely at ease.

During the briefing for the website design, the client expressed the desire to convey the sense of tranquility experienced at the hotel, along with the allure of seaside sophistication, through the primary sales channel. In this perspective, the graphic design embraces the colors of the sea, which are also reflected in the furnishings of the property against light backgrounds. The layout is enlivened by the skillful use of soft animations and graphic elements reminiscent of waves. Large photos and the incorporation of gold in certain details impart an exclusive and relaxed character to the new website.

Similarly, the copywriting adopts an enveloping tone, mirroring the atmosphere of the hotel. It is emotional and aimed at captivating users navigating the site. In the narration and calls to action, the impersonal form is used, a hallmark of the luxury brand, maintaining a certain distance from potential guests without ever seeming detached or cold.