IQ Hotel Firenze Monopage website
Smart hotel in Florence
The opening of the new iQ Hotel in Florence marks a game-changing milestone in the Tuscan hospitality industry. As a part of the iQ Hotels chain, renowned for its laid-back and savvy travel experience in cities like Rome, Milan, and soon-to-be Venice, iQ Florence promises to raise the bar.
The iQ brand owner has been a valued Qnt/Simple Booking client for years. We've had the privilege of developing websites for his other properties and planning advertising campaigns and web marketing activities.
To promote the new iQ Hotel opening in Florence, we designed a single-page website to generate direct bookings. The fresh and modern layout, inspired by social media graphics, brilliantly captures the unconventional and pioneering spirit of the iQ brand, with rounded sans serif fonts and beveled shapes.
The website's copywriting features a friendly, conversational, and straightforward tone, with a play on words, anglicisms, and neologisms, adding a touch of personality that matches the iQ brand's vibe.