Luxury retreat in Chianti
Mormoraia is a luxury retreat in the heart of the Tuscan countryside, a few steps from the medieval village of San Gimignano. It boasts country-chic rooms with modern details, a local cuisine restaurant, an infinity pool and authentically Tuscan experiences. Among these, wine tastings stand out because Mormoraia is also a winery of international wines, as well as a producer of oil.
During the brief, the client expressed the desire to give a refined but direct aspect to the new project, focusing on the unique selling proposition of the structure: a luxury accommodation immersed in Tuscan nature with an excellent cellar. To communicate this uniqueness, the new website has a very photographic look, with full-screen images that tell of the beauty of the place. In large fonts, the texts are distributed harmoniously on the page, with wide blocks of white background, to give the graphics space and convey a sense of elegance and calm.
The same feeling of peace in contact with the unspoiled nature of Tuscany is conveyed by the copywriting, which adopts a direct, familiar tone of voice but with some evocative expressions designed to underline the most suggestive aspects of a stay at Mormoraia.