I Palazzi Collections
The Client’s Goal
The I Palazzi group sought a comprehensive rebranding to elevate its brand perception and strengthen its positioning in the competitive hospitality market.
The first step was a complete overhaul of its digital identity. We developed a new corporate website to clearly express the group’s philosophy and values. Alongside it, we created three distinct websites for the individual hotels, each tailored to resonate with both domestic and international audiences.
The Challenge
The key challenge was to craft a unified brand image that reflected the group’s vision while preserving the unique personality of each property.
Our goal was threefold: establish brand authority, increase organic traffic and direct bookings, and reduce dependence on third-party channels.
Our Project Vision
We designed a distinctive corporate website with an intuitive, visually compelling interface that immediately communicates the group’s core strengths.
Each hotel website was built as an independent, lightweight platform with a seamless user experience. The layout allows users to explore offers, highlights, and amenities in just a few clicks. A consistent design language—contemporary, elegant, and inviting—reinforces the group's rich historical and cultural identity.
The Strategy
Leveraging our custom Directus CMS, we delivered a fast, secure, and highly accessible interface across all devices.
We also rolled out a targeted digital advertising strategy focused on lower-funnel tactics to support the launch. Google Ads and Hotel Ads campaigns were used to drive qualified traffic directly to the individual hotel websites.
The Results
Data shows a consistent and measurable increase in overall performance one year after the website launch.
Summary
We redefined the digital identity of I Palazzi Collections through a clear and cohesive brand architecture.
Each hotel website is rooted in the overarching brand while preserving its own story, character, and market positioning.
The result: a stronger digital presence, enhanced performance, and a renewed competitive edge.
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