Nabi Resort & Glamping
Nature Transformed into a Destination of Sustainable Luxury
Nabi Resort & Glamping offers an immersive experience surrounded by nature. In just a few years, a former industrial site was reborn as Campania’s first natural oasis and the largest luxury resort and glamping destination in Southern Italy.
When the client partnered with us in 2022, the challenge was clear: to stand out in a highly competitive market and promote a destination that was still relatively unknown to its ideal audience.
We set out to shape a distinctive brand identity and increase visibility, aiming to maximize direct bookings.
Goal
Beyond visibility, our primary goal was a tangible, measurable impact on business performance by boosting direct sales while keeping acquisition costs low.
We focused on identifying a high-spending audience truly aligned with the brand: guests capable of recognizing and valuing the exclusive experience offered by Nabi Resort & Glamping.
The Digital Strategy
We crafted a multichannel digital strategy designed to guide users through every phase of the customer journey:
unbranded campaigns, brand protection, Performance Max, Demand Gen, and YouTube video campaigns—each carefully optimized by keywords, audience intent, and behavioral signals.
strategic placement in Google Travel’s price comparison tools, with refined bidding tactics and length-of-stay optimizations to boost direct reservations.
Targeted traffic and remarketing campaigns with fresh, dynamic creatives and advanced audience segmentation.
Results
Since 2022, direct booking revenue has grown by over 259%. The contribution of digital campaigns to total revenue has grown by 1.135% compared to 2021.
Summary
Thanks to a tailored digital strategy, we turned the unique identity of Nabi Resort & Glamping into a key factor in travelers’ decision-making, especially those seeking luxury and authentic nature experiences. In just two years, revenue from the booking engine grew by nearly 94%. Today, 8 out of 10 guests book directly, significantly reducing dependence on third-party platforms and boosting profit margins.
In 2024, digital campaigns on Google Ads, Google Hotel Ads, and Meta generated 30% of total revenue—doubling their contribution since 2022.
A growth story driven by strategic clarity and consistent execution.
Let’s talk about your project
Want to achieve similar results for your hotel or property? Fill out the form and tell us about your project — we’ll help you grow online.